Client's Brief.

Visually and concisely express the value of the seminar, which is to enable participants to gain management strategies and thinking skills that allow them to oversee the big picture and understand how various aspects of business interact with each other.

Additionally, maximise the impression and expectation among the target audience, mid-level business professionals, that 'attending this seminar will enable them to achieve further success!'

Primary Mark.

This logo design provides inspiration for participants to learn, grow, and enhance their business practices by combining abstract yet specific skill symbols.

Each element symbolises the educational content offered by the seminar and is intended to provide discretionary business professionals, the target audience, with the skills and mindset to tackle the challenges they face in their roles.

Variations.

This text-based logo makes the seminar's theme immediately clear. It helps the audience intuitively understand the logo's intent, thereby reinforcing the brand's message.

Additionally, the consistency between the logo design and the text style creates a sense of unity, strengthening the overall brand image. The unified colour scheme and font style provide a visually appealing impression.

Simplified

This logo is significantly simplified compared to the main one, enhancing visual clarity and directness. The simple design is memorable and can convey the message more quickly to potential clients.

Simplified Monochrome

Additionally, the black and white version emphasises the simplicity of the design, giving a more sophisticated impression. This is particularly suitable for professional contexts and formal settings. It maintains strong recognisability across various background colours and media.

Deep Trust Navy

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C:100 M:95 Y:47 K:65

Vibrant Innovation Pink

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C:0 M:93 Y:14 K:0

Deep Wisdom Blue

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C:96 M:79 Y:0 K:0

Clear Insight Aqua

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C:65 M:0 Y:6 K:0

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Multi-purpose Design

This multi-purpose design can visually express the appeal and depth of content of the 'Project Management Strategy' seminar across various media. It can be used for different platforms such as the top of the product page on a website, presentation materials, and newsletters, thus helping to reduce future design costs.

Typography.

By using 'Leiko' for the title, the seminar's unique personality and core values are emphasized. The font's distinctive shapes and refined curves suggest logical thinking and objectivity, highlighting the importance of project management strategies for mid-level professionals around 40.

Using 'Montserrat' for the body text ensures clarity and readability. Its legibility and modern sophistication make it ideal for conveying complex information, helping participants understand and apply the seminar's content effectively.