Client's Brief.
Our goal is to serve as a bridge supporting the creation of new products and businesses in the industrial sector through innovative B2B marketing strategies. By incorporating dynamic and harmonious elements, we emphasise the image of connecting multiple industries and generating new value.
We aim to provide the target audience with a sense of trust and anticipation, making them feel, "This seminar offers unique marketing methods," and, "I can practically apply these insights from a hands-on perspective."
Primary Mark.
This logo is designed to convey a modern and dynamic impression, making it highly effective as branding for a seminar aimed at the industrial sector.
The large letter "B" directly relates to B2B marketing, while the lens flare in the background evokes themes of innovation and a forward-thinking vision.
Variations.
This black-and-white version of the logo is simple yet impactful. It is particularly suited for printed materials where colour usage is limited, as well as for digital platforms utilising monochrome displays.
In this text-based logo version, the text is arranged horizontally to enhance the visibility of the seminar name and promote immediate brand recognition. While retaining the prominent focus on the 'B,' it remains surrounded by the innovative flare, with the horizontally aligned text confidently and clearly declaring the purpose of the seminar.
Details.
Eternal Onyx
#000000
C:91 M:79 Y:62 K:97
Precision White
#ffffff
C:0 M:0 Y:0 K:0
Vision Blue
#40a8f5
C:66 M:23 Y:0 K:0
Lens Flair
#ad1426
C:22 M:100 Y:83 K:16
Multi-purpose Design
This multi-purpose design has been created to visually represent the appeal and depth of the "B2B Marketing" seminar across a wide range of media.
It can seamlessly adapt to various platforms, such as the top section of product pages on websites, presentation materials, and email newsletters. This single design's adaptability contributes to reducing future design costs.
